Or, you can build an L1 on Avalanche You get tech support from Avalanche, it's faster and cheaper to build and is interoperable, fully customised and secured Most businesses will have a massive interest in running their own chain. They need to be onchain, but won't want to share blockspace with memecoins and stuff Avalanche makes the most sense for this
I have fully come around to the rollup architecture. Yes everyone can build their own chain, and many with large existing distribution (sc Robinhood) will try. However, running a chain isn't core to 98% of businesses out there. Conseneus and shared DA need to happen but most companies won't choose that vector to differentiate. Why would they? If you're building onchain social, retail brokerage, etc... why do you want to get into the nitty gritty of the infra? It's extra operational cost and a massive splintering of focus. So what I would expect is many companies try to build their own chains over the next two or three years before eventually giving up and using Ethereum, Celestia, Arbitrum, etc...
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