In the pudgy community, I've seen people make Pudgy their entire identity, both IRL and online.
It's a lifestyle for them, a way of living. Their contribution to the pudgy ecosystem is how they derive meaning in their lives.
Pudgy is a textbook cult.
The future of marketing is cult building.
Today, the word "cult" still holds a negative subtext.
People think of manipulation, or fanaticism.
But put these aside, in a cult you also have a shared belief system. A community that feels chosen. A story people are proud to repeat.
That is what the best brands already have. Solana, Bitcoin, Hyperliquid, Bored Apes, Pudgy... these are cults.
One day, the word “cult” will be taught in marketing schools across the world and will be used as the highest compliment you can give a brand.
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